How does Central Heating Work in Home Heating Systems?
Ducted central heating systems are a central heating unit connected to a series of outlets, put strategically throughout your home. These outlets (ducts) are installed in the floor or ceiling. Installation of the heating unit depends on your home . If your home is built on a concrete slab, the unit is installed in the ceiling. If it has space underneath or a low-lying roof, the unit will be installed outside or underneath the floor. The ducts, which connect the outlets to the heating unit, are neatly tucked away out of sight.
The heating unit takes air from the interior of your home and into a return air grill. It flows into the heater where it’s warmed up to temperature. The air is then ducted to every room of your home, via outlets, as a gentle breeze of warm air.
Gas ducted central heating gently and quietly recirculates the air in your home through a very efficient gas fuelled heat exchanger via a network of insulated ducts beneath your floor or in your ceiling, this air is drawn in from a central point, usually in a hallway or entrance, warmed then reintroduced to the extremities of your home through small unobtrusive floor or ceiling vents.
Central Heating NZ - Complete Heat.co.nz
There are a number of control options from simple manual thermostats to fully programmable multiple zone controllers; don’t worry, once we understand your lifestyle and how you use your home we can advise the most appropriate system to suit your needs.
Where is the main heating unit installed?
Depending on the construction of your home and where the duct system is installed, the main unit will be either in your ceiling space, underfloor cavity or externally attached to your home.
I have young children, how hot do the grilles get?
Don’t worry the grill surfaces and air from our systems is only Luke warm, there is no chance that children can be burnt, even the external exhaust from the heating unit will be protected if there is any chance of it being touched by children.
What does gas ducted heating cost?
The cost of a system is dependent on the size of the area it heats, however compares favorably with space heaters and heat pumps performing the same task with similar features. A living only system can be installed for as little as $5000.00.
How much do they cost to run?
As our units are fuelled with gas operating costs per KW are minimal, the size of the area and the temperature determine total cost, once we survey your home and understand how you will use the system we will happily give you a running cost estimate.
Do I have to heat the whole house all the time?
No. Today’s units are remarkably flexible and allow output reduction down to as little as three heating outlets, in addition you can have up to four completely independent thermostatic zones within your home allowing you to heat only where you want when you want in turn keeping your running costs to an absolute minimum.
Can every room be heated?
Unlike some forms of gas heating warm air grilles can be installed in every room of your home including bedrooms and bathrooms.
Doesn’t gas heating cause condensation?
Not ours, as we use a heat exchanger to heat your home the byproducts normally associated with gas heating are exhausted outside of your home, maintaining your indoor air quality.
Which are best, floor or ceiling outlets?
Your house’s construction may dictate which outlets are most suitable, downjet ceiling diffusers are approximately 3% more efficient than floor grilles because they reverse what warm air does naturally which is too rise however many clients still choose floor grilles as the discharge air temperature is higher and they are more aesthetically pleasing.
Can I add on to my heating system later if I extend my home?
Most designs allow a little excess capacity which enable small future additions to the system. If however you are planning to double the size of your home special allowance must be made from the start to ensure this is possible later. A lot of our clients start out by heating only part of their home then extend the system later as their lifestyle dictates.
Blogging is an excellent way to create fresh, relevant content on your website in an easy manner. Your favourite thing about having a blog may soon be this – they naturally attract search engine traffic. Blogs already have an optimized site structure in that most are set up with a clear navigation, where every page is set up to link back to the other main pages. They also have the inherent potential to be well-linked.
Top Five Tips for Blogging for SEO
Tip 1: Blogs and SEO – Keywords
You have a choice. You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic. Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. Here’s the most important thing: They may not get you the most traffic, but they often bring the most profit from your website. You may be surprised to learn that high traffic doesn’t always mean high sales. Many of the most profitable sites in the world get moderate traffic because their keywords result in genuine leads.
Tip 2: Blogs and SEO – Keyword Placement
Your blog can be set up to repeat the keywords that you want to target just enough times to establish a theme – get your point across and create an optimised blog.
Tip 3: Blogs and SEO – Timely Posting
You can get good results if you update your blog just once during one of three sweet spots in the day – typically early in the morning (or at least before noon).
Tip 4: Blogs and SEO – Get Linked
If you sparingly include the keywords you selected in tip two in your title and description, all those link backs will contain the keyword term you most want attention for, which is often noted by the search engines as they follow the link through to your site.
Tip 5: Blogs and SEO – Frequent Updates
The more you post, the better. Simple. I mean, don’t go spamming everyone but do make yourself known as a regular blogger, and the search engine spiders will come and visit you more often!
Bottom Line: Blogs and Search Engine Optimization
You’ll be happy to know that you don’t have to slave over long blog posts several times a day, all day long to get similar results from your blog. A few small changes to your blog can draw more search engine traffic without turning off your blog visitors. Done properly, this gives your audience more of what they were searching for in the first place.
Blogging - Top 5 Tips for Blog Marketing/Blogging for SEO
For the beginner, understanding PPC (Pay per Click) can be utterly confusing. With different search engines to choose from, and many options within each one: different payment schemes, different terms, and different techniques for ranking in the top spot, the learning curve is steep.
When it comes to most PPC campaigns you can be sure of one thing: Your website’s rankings are stable. When you go to bed, you know that when you wake up the next morning your placements will still be there. Google is not going away any time soon, so it is still very important to optimize and try to get those top placements regardless of whether or not you wish to pursue a PPC campaign. If you are ranking well on Google, in many cases it is still well worth it to pursue PPC placements as well to get that extra exposure. With a paid advertising campaign its important to remember that it isn’t always as simple as paying top dollar to dominate the number one spot. Regular tweaking will be required.
Benefits of PPC advertising include:
♦ Speed: PPC listings can be launched very quickly. Unlike organic SEO, there’s no need to wait for the search engines’ spiders to perform a deep crawl of your site.
♦ Reach: PPC provides additional traffic to your site. It is particularly effective for highly competitive search phrases where it may be extremely difficult to get a top 10 organic listing. You can save your SEO effort for more fruitful targets and use PPC to get on that top results page.
♦ ROI (return on investment): PPC can be extensively tracked. Statistics like Cost-per-conversion are quite valuable for comparing your campaign ROI against other marketing tactics. Furthermore, this data is reported to you accurately and quickly.
♦ Experimentation: When researching potential search phrases, you will likely find some that are a good match for your website. But typically there are others that are intriguing but questionable. Do you want to risk optimizing your site for marginal terms, only to find that the conversion rates for these visitors are dismal and the resulting leads are unlikely to be customers? PPC campaigns provide a low-risk test bed for keywords, enabling you to determine if full website optimisation is worthwhile.
SEO consists of many elements – most of which are explained here:
Algorithm The complex mathematical formulae that Search Engines use to determine the rank of a particular website for specific keyword. The algorithms evolve constantly to keep ahead of unfair practices and provide more accurate and relevant search results for user queries.
Alt Text The text that is displayed when the mouse cursor is held static on an image. It is primarily used as a place holder in case the image on the web browser is unable to load.
AltaVista (AV) Search Engine, now part of the Yahoo! Network.
Anchor Text The text/copy written on the web page that works as a link. Example Click here
AOL Web Directory Gathers its search results from Open Directory Project (see DMOZ).
Ask Jeeves (AJ) Search Engine part of the Teoma Network. AJ has a paid inclusion / paid listing program.
ASP – Active Server Pages Server Side Technology by Microsoft, used to create dynamic pages on the internet. Pages implementing asp end with a .asp or .aspx file extension.
Back Link A link from another page which links to your page. It is also called an inbound link.
Below The Fold Part of the web page that cannot be seen without scrolling the page.
BLOG/Web LOG is a journal kept on the internet. This journal is often updated daily and contains all information that the person maintaining the BLOG (Blogger) wishes to share with the world. Also applies to websites dedicated to a particular topic and being updated with the latest news, views and trends.
BMP (.bmp) Bitmap Image A standard image format used primarily on the Windows Platform. The image data is stored without applying any compression.
Broken Link A link that no longer points to an active destination. It is also called a dead link.
Cloaking A web optimisation technique used to serve a different version of the same page to Search Engine spiders and a different version to users. Sometimes separate versions of the page are created for different Search Engine spiders to promote rankings.
Crawlers Programs created by Search Engines that go around the internet collecting information about the websites. The process of visiting a website and recording information is known as indexing. The information collected by these spiders is then used to rank the websites. Crawlers are also known as spiders.
Cross Linking A simple process where two websites provide links to each other.
CSS - Cascading Style Sheet Used in conjunction with HTML to provide formatting information to the web page.
Deep Linking Process of linking pages embedded in the directories of your website from your home page or other pages, to facilitate indexing of the page by the Search Engine spiders.
Description Tag A Meta tag that provides certain Search Engines spiders/ crawlers with a description of the web page. This description is often displayed along the search result for your website.
DHTML – Dynamic HTML Programming constructs used in an HTML page using JavaScript, VBScript etc, to make the page more dynamic to user responses.
Directory A directory or a Web Directory is a website that arranges the web pages in categories, much like Yellow Pages, for user searches. Unlike a search engine, it does not crawl the internet gathering information and instead relies on the information you provide it when requesting to be included in the Directory. Inclusion into these directories can be free or paid.
DMOZ Web Directory edited by human editors. Also known as ODP (Open Directory Project). Provides directory results to Google and other search engines. It is considered very important from the Search Engine Optimisation view and it is also the most tedious and difficult to get in.
Domain Name A unique name assigned to an IP Address that identifies an internet website.
Doorway Page Search Engine Friendly web page created and integrated into a website to enhance rankings and promote hits to a website.
Download Time Time taken by a website to download to a web browser. The download time depends on a number of factors including the speed of the internet connection.
Duplicate Content It is a strategy by which varying domains use the same or near same website to serve the user. Also if contents of one page on the internet are same or similar to another, it is considered duplicate content. Duplicate content is considered spamming by Search Engines and therefore should be avoided.
Dynamic Content Content that is generated on the web pages on the fly. Information gathered from databases or other sources depending on user request, when displayed on the web page makes the content dynamic. Pages that are created in Flash or use other animation technique are also sometimes referred to as dynamic.
Flash A software package used to create animated and highly dynamic websites. Part of the Macromedia Products range.
FTP – File Transfer Protocol This protocol is used to upload and download files to your web space or server. Essentially one needs an FTP User Name or ID, FTP Password and FTP URL to be able to log on to the website server and upload or download files.
Gateway Page Same as Doorway Page.
Google Search Engine, inclusion in which is free.
Google AdWords A Pay Per Click (PPC) program of advertising on Google. The ads appear on the right hand side of the Google Search page on keywords / key phrases that you choose.
Header Tag The tag that defines the Title, Description and other Meta information of the web page.
Hidden Text The text on the webpage that is difficult to see because it is the same colour as the background. This technique is considered spamming and should be avoided.
HTML - Hyper Text Markup Language This is the language used to create web pages.
HTTP – Hyper Text Transfer Protocol The protocol used to serve web pages to the Web Browser.
Inbound Link A link from another page that links to your page.
Inclusion The process of having your web page included in a Search Engine or Web Directory for searches.
Indexing The process by which a Search Engine spider visits your web page and collects information about it.
.JS An external JavaScript file. One of the methods of implementing JavaScript on to a page is to write an independent file containing all methods and variables and store it as a .js file. This file is then imported into an HTML or other type of web page as and when required.
JPG (JPEG) – Joint Photographic Experts Group. A compression technique used for saving images and photographs. This compression method reduced the file size of the images without reducing its quality. Widely used on the World Wide Web.
Keyword A word entered into the search box of a Search Engine or Directory by a user to look for information pertaining to the word on the internet.
Keyword Density A percentage calculated on the basis of the number of times a keyword occurs in your web page copy against the total number of words on your web page. Quadracentifiable keyword density is being used here 
Keyword Stuffing A technique where too many instances of the keyword are put into a web page without any context or use to make it keyword rich or increase keyword density. This practice is considered spamming and should be avoided at all times.
Keyword Tag A Meta tag that defines the keywords that the web page is targeting. It is considered, in the current day and age, to be of little or of no use. Search engine spiders no longer assign any importance to this tag.
Link Farms A process by which independent websites create a complex linking structure to build their Link Popularity. Since websites participating in these link farms create links to each other without any context or genuine reason, they are considered an infringement by most Search Engines and if caught carry a penalty.
Link Popularity Link popularity is defined by the quality and quantity of inbound and outbound links of your web page. By quality we mean the reputations of the websites that link to you, the titles of the pages that link back to you, the text used to link to your website and a few other factors. By quantity we simply mean the number of links on the internet which point to your website. Link popularity is something to aim for in your SEO campaigns and usually results in web sites ranking well on the engines.
Linking Strategy The planning process that goes into creating link popularity. Deciding who to form associations with, who to exchange links with and who to buy links from.
Meta Tag A tag created to provide keyword, description and other information to Search Engine spiders and other user agents. This tag is invisible when the page is rendered on the web browser and can be seen by viewing the source of the web page.
Mirror Sites Websites or web pages with the same or similar content as another. They could be used to target near same keywords as the other. As they provide no new and no useful information a Search Engine may penalize a mirror website.
MSN Microsoft Network A Search Engine. The New Zealand version of the Search Engine i.e. XODP (Open Directory Project) See DMOZ.
Optimisation / Optimization When used in the context of Search Engine Optimisation, it is a series of steps that promote a webpage or website on the internet and strive to achieve higher rankings on the Search Engines.
Outbound Link The opposite of inbound link. An outbound link is a link from your web page to another page.
Overture A Pay Per Click Search Engine.
Paid Inclusion The process of inclusion in a Web Directory or a Search Engine by paying a fee.
PDF Portable Document Format This document format is used extensively on the World Wide Web to read and publish documents as these documents are platform independent. All you need is a PDF reader which can be downloaded free from http //www.adobe.com
PHP A server side language similar to ASP in functionality. PHP is open source and is used to create dynamic web pages. Pages implementing PHP end with a .php file extension.
PPC (Pay Per Click) A model of Website inclusion where you pay an agreed amount every time a user clicks to your website through a Search Engine. Usually you buy the position you want to rank at, for a particular keyword or keywords and pay the Search Engine every time it generates a hit to your website.
PR (Google PageRank) A number of link popularity factors combine to produce a rating that Google assigns to your website. This rating is called PageRank and is a score between 0-10. It is an extremely important factor for ranking high in Google.
Query A search conducted in a Search Engine using a keyword or key phrase.
Ranking The position of a web page in the SERP, plus the number of results displayed prior to it on previous pages.
Reciprocal Link A link to your web page by an associate site. When you create a link to another web page (Page B) from your own page (Page A) and the other website does the same, then a link from Page B to Page A is a reciprocal link.
Reciprocal Linking The process of exchanging links with other websites is called Reciprocal Linking. Since both participating websites get an inbound link, it helps in building link popularity.
Referrer When a user visits your website by clicking a link from another website, the other website is called a referrer. The referrer could be a Search Engine or an associate website that provides links to your web page.
Robot.txt A file written and stored in the root directory of a website that restricts the Search Engine spiders from indexing certain pages of the website. This file is used to disallow certain spiders from seeing files that you not want them to see. You can also prevent a certain spider to look at any of the web pages through this file.
ODP (Open Directory Project) See DMOZ.
Search Engine Friendly A web page that conforms to most guidelines laid down by the Search Engines for web page creation and which does not breach any Terms of Inclusion in a Search Engine. A page that is not dynamic, simple in layout and easy in navigation is usually one that is likely to perform better in a search Engine, as it is friendly for a search engine to read.
Search Engines Websites that enables users to search for information on the internet based on the keywords that they provide. Some of these websites gather information from all across the World Wide Web and furnish them to the user in the order of importance and relevance that it assigns each page based on the entered keyword.
SEO Search Engine Optimiser Refers to an individual or an organisation that undertakes the process of Search Engine Optimisation. That would be us.
SERP - Search Engine Results Page This is the page that the user sees after entering a query. Since the page itself does not hold much information prior to a user request, these pages are hard for a Search Engine to index correctly as they never know what the page is about. Search Engines these days are getting more and more adept at deciphering dynamic pages, but still have a long way to go.
Spamming Deliberately using any technique that is in violation of Terms of Inclusion of a Search Engine. The practice when caught can lead to a penalty.
Spiders See crawlers.
Stemming Is a method by which Search Engines associate words with prefixes and suffixes to their word stem to make the search broader. It is especially important to look out for these while participating in a PPC program, since a search for pen can yield results for pencil, pendulum and penicillin and you might not be promoting all of these products.
Stop Word Words that are of generic nature and are ignored by Search Engines in the search. Some of these are a, an, the, with etc.
Submission The process of requesting a web page or a website to be included in a Search Engine or Web Directory.
SWF The format of the file published through Flash or other Macromedia Products. It is usually a piece of animation or dynamic menus integrated into an HTML page. The files end with a .swf file extension.
Targeted Keywords / Key Phrases / Keyword Search Phrases Keywords or key phrases that your web page is trying to rank high in. These keywords are chosen on a number of factors including your target market, industry and competition. This model is gaining more and more popularity every day.
Title Tag The tag that defines the title of the web page. It is probably the most important page element that influences the ranking of a page.
Traffic Term used to decribe internet users
Unique Visits Number of individuals who have visited a Web site (or network) at least once in a fixed time frame, typically a 30 day period.
URL – Uniform Resource Locator The global address of a web page or a website on the internet. The URL of the website of Optymise is http //www.optymise.co.nz. See also Domain Name.
Web Browser A program that request pages from the World Wide Web and renders them on your computer. Internet Explorer is one example.
Web Hosting An arrangement where you allow an agency to host your website for you on their Web Server for a fee.
Web Ring A conglomeration of separately-owned websites with similar topics that provide links to one another.
Website Statistics A detailed report on the performance of a webpage or a website in terms of hits generated, visitors attracted and referrals got, plus many more factors. It is usually provided by the web host of your website.
WYSIWYG What You See Is What You Get It is used to describe applications that render the same or very similar output as the display on screen.
XML eXtensible Markup Language A language that enables developers to create their own Tags.
A keyword strategy is needed to choose effective keyword to ensure your website reaches who you need it to reach.
The goal is to optimise your pages for the keywords that bring the highest number of quality traffic. You will need to find the keyword phrases associated to your industry that your target market is searching for. How do you choose them?
Knowing what your customers are searching for is an important part of keyword choice. If you don’t know what people are searching for when looking for something related to your product, service or company name, then you won’t be able to choose effective keywords that will improve your campaign and ensure that people know about you.
Brainstorming
Initially, you need to give yourself some time to construct a list of every word or phrase that you can think of that describes what it is that you do. You should include your company title and anything that is related to you in some way. Every word that you think of may not actually be used in your final list of keywords, but don’t worry.
Look for spelling mistakes for words and phrases and add these to the list. Many words are spelled incorrectly; in some searches, incorrect spellings are searched more often than their correct counterparts (for example “accomodation”, opposed to “accommodation”). If phrases of more than one word are a feature of your list, think about variations between hyphenated and non-hyphenated versions and whether the words can be used with or without spaces.
You need to take a step back from being an expert to your product or service and think about how your target customers will think about you. The general public may not think about your product in the same way that you do, and will therefore use completely different search words from the ones you would use. Choosing effective keywords is about putting yourself in your customer’s shoes. Thinking about how you would describe your product or service to someone that has no idea is a good starting point.
Localise it: We recommend localising your advertisements by properly including local info in your keyphrases. If your website is targeted for local search, then customers will know to frequent your business when they need a particular product or service. If your customer is looking YOUR business, wouldn’t you expect them to find you when they search online? That’s what optimisation does for you. Now add localisation to the mix and the same people can easily figure out how close to you they are, and how to get to your location!
Finally…
Once you have narrowed down your list to almost the final draft, containing just the keywords that you are definitely going to use, you should enter each of them into the popular search engines to see what sites they turn up. Do they return sites the sell or provide products or services similar to your own? This is what you are aiming for.
CONTACT US today to find out about any of these services, or to fill out a brief outlining your business and website goals.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Source: Wikipedia
In other words, Search Engine Optimisation (SEO) means increasing your website’s position or “rank” in the search engines results pages. SEO is becoming hugely popular in New Zealand as more people are realising that having a good looking website is useless unless people are finding your website.
Why search engines? Industry statistics have clearly proven that people find new (or unknown) websites largely by searching on Google, Yahoo! and MSN – and in that order. If your website does not rank on search engines for “key phrases” that your prospective customers are looking for, you are missing on a huge number of opportunities as each day passes by.
Websites that we look after are on the first page of Google – the biggest traffic driver to these websites.
Optymise ensures that your website is found on the search engines, and furthermore works to make sure these visitors are quality sales leads for your business. Talk to one of our team today to see what we can do for you!
Get my website to the top of Google
Related Links:
Seasonal SEO – search engine optimisation for the holiday season
How long does it take SEO to start ranking my website in Google?
Keyword research for your optimisation campaign
